How to Make an Ultimate Guide to Skyrocket Your Keyword Strategy

How to Make an Ultimate Guide to Skyrocket Your Keyword Strategy As a marketer, you’ve probably heard about ultimate guides. You’ve probably read a few (at least), too. Maybe you’ve even created some yourself. Whether you call them â€Å"ultimate guides† or something else (like one of Business Casual Copywriting’s ten better suggestions), the idea remains the same: build a multi-chapter guide covering an entire topic in deep detail. Sure, they take time and effort to get right. But, when done well, they can rank for tons of keywords, establish you as a topical authority, and drive enormous amounts of traffic. In this post, we’ll explain exactly how to create an awesome topical guide, supported by a strategic keyword strategy that will 10X your results. Some things we’ll cover include: Choosing a topic for your guide. Planning the exact chapters you’ll create (and keywords to target on each one). Examples of excellent guides you can follow for inspiration. This is the exact process we walked through to build our own comprehensive guide to marketing strategy  we recently launched. That’s something we’ve gotten a lot of questions around, and we’re glad to share what we learned with you here on the Blog. Now, let’s roll up our sleeves and get down to business.