William Shakespeare Essay Example

An Analysis of Tone in The Road Not Taken, a Poem by Robert Frost

An Analysis of Tone in The Road Not Taken, a Poem by Robert Frost Robert Frosts work The Road Not Taken passes on an extremely oversimplified, yet reflective topic. The sonnet depicts the predicaments and decisions one must make throughout everyday life, and how those particular choices influence that individual. Ice builds up this topic with a metaphorical delineation of two ways in the forested areas. Later in the sonnet, the creator uncovers the properties and character of the principle character as the person thinks about previous existence decisions. This portrayal assists with overcoming any barrier between the peruser and the character, permitting the sonnet to impart a more profound reverberation. Ice fortifies the perusers metaphorical nearness in the sonnet by introducing such symbolic word usage and setting. The utilization of such gadgets again help to the association between the peruser and the character-compelling Frosts message to turn out to be significantly increasingly shrewd. Robert Frost depicts an extremely thoughtful and effec tive tone in his sonnet The Road Not Taken through methods for emblematic symbolism, agent setting, intensive portrayal, and incredible word usage, so as to urge the peruser to think about their own life decisions. One of the most huge components of this sonnet is Frosts utilization of symbolism. In the initial lines of the sonnet, the primary character stops at a forked way in the woods, considering which bearing the individual in question will go. This part, being one of the most indispensable, represents a decision waiting be made, in all probability throughout everyday life. Streets in writing frequently relate with movement or a relocation starting with one spot then onto the next. Along these lines, the characters thought about which street to take uncovers a self-reflection the character has about which bearing to go throughout everyday life. Furthermore, before the character proceeds with their excursion, the individual in question takes note of that the finish of the primary path is secured by a kind of undergrowth, figuratively showing the perplexity of life and the powerlessness to foresee the result of life decisions. The sonnet undeniably displays this investigation in the primary refrain, Two streets separated in a yellow wood,/And sorry I was unable to travel both/And be one voyager, long I stood/And looked down one to the extent I could/To where it twisted in the undergrowth (lines 1-5). Besides, it tends to be said that Frosts utilization of these non-literal pictures are brought together to embody his tone of self-reflection and meditation, as they strikingly delineate the significance of way of life dynamic. Another artistic perspective Frost uses to communicate his tone is setting. In the sonnet, he composes, Two streets veered in a yellow wood (line 1). The expression a yellow wood might be a sign of the shading the trees transmitted. This proposes the story happens in pre-winter, no doubt, adding to the feeling that time is running out-as in life-for the character. Here, Frost again plots his tone as he exhibits the characters sane consideration and, in the end, lament. The creator further builds up the setting as he demonstrates that the ways were not worn, in any event, expressing that one was lush, giving an area of tranquility and tasteful magnificence. This version of the setting applies a philosophical angle to the sonnet, as it speaks to an existence of blamelessness and potential. The forked path could represent development and improvement, as the character is compelled to pick which course the individual in question needs to take their life. In the subsequent verse, it states , Then took the other, as similarly as reasonable,/And having maybe the better case,/Because it was verdant and needed wear (lines 6-8). In this piece of the sonnet, it nearly appears as though the character absurdly anticipated that life should want the person in question to enter it, as the sonnet recommends the grass needed to be worn out. This is presumably one reason why the character acts out lament later in the work. Once more, Frost imparts his serious and pondering tone by acquainting the peruser with the characters encounters. Ice brings the peruser into the story as he portrays the man or lady remaining in the forested areas. The character obviously shows up tangled all through the story as the person faces an issue and in the end has blended feelings when one of the alternatives were picked. As the subsequent verse starts, the character expresses that the individual quickly picked the verdant path which, as per the topic, isn't astute. The creator implies that the character is profoundly rash, while likewise brave, taking into account that the person in question is meandering through the backwoods, capriciously. As the story advances, be that as it may, the character is by all accounts remorseful of the decision the person has made. For example, as the character strolls, the individual in question starts to appear to be frightful that the contrary way may have been all the more charming or tasteful. This gets obvious in the third refrain, expressing, And both that morning similarly lay/In leaves no progr ession had trodden dark. Gracious, I saved the first for one more day! However realizing how route leads on to way,/I questioned in the event that I should ever returned. (lines 11-15). Understanding the characters sentiments again reinforces the connection between the peruser and the character, causing the creators intelligent tone and serious message to turn out to be much all the more convincing. The last non-literal component Frost fuses into the sonnet is expression. This gets unmistakable in the last verse, as it uncovers the characters laments. I will be telling this with a murmur/Somewhere ages and ages subsequently:/Two streets wandered in a wood, and I-/I took the one less went by,/And that has had a significant effect. (lines 16-20). With utilization of the word moan, Frost portrays the characters disappointment with their decision. In the finish of the sonnet, the character, understanding that the individual in question had settled on an inappropriate decision, proposes that if the other way had been taken, the person in question would have settled on the better decision. This connects to Frosts tone as it is spoken to in the characters laments. Robert Frosts short sonnet The Road Not Taken demonstrates its scholarly legitimacy through a seriously evolved subject, just as tone. Ice composes an exceedingly philosophical and scrutinizing piece, through utilization of various artistic gadgets. One of the most famous incorporate figurative symbolism, for example, harvest time, a woods, and ways. He further represents the tone as he utilizes setting and portrayal. With these instruments, the sonnet can interest the peruser, as it apparently permits a submersion into the content. At long last, the writers use of style adds to what makes the content so spellbinding, as it lets the peruser dig into the brain of the character. The sonnet The Road Not Taken by Robert Frost delineates a shrewd, yet remorseful tone through utilization of setting, portrayal, symbolism, and word usage, for the sole reason for making the peruser mindful of the scramble and complexity of life.

4 French Feminist Writers Celebrating Women

4 French Feminist Writers Celebrating Women This post on French feminist writers is part of our International Women’s Day celebration. See all the posts here. I’m not much of a Francophile. Despite what numerous books and articles claim, I’ve never been entirely convinced that French women do (insert random thing here) better than the rest of us. But I am rather fond of their laissez faire  style of  feminism. You have the famous French feminist theorists, like Simone de Beauvoir,  Helene Cixous and Virginie Despentes. But you also have the everyday feminist women writers whose books don’t explain theory so much as demonstrate it. Below are four books celebrating women. None of these books tells a story with a beginning, middle, and end. Only one of them even attempts to deal with something resembling feminist theory. But all four are  written in voices that are  distinctly and uncompromisingly feminist. And theyre all written by French women. So, in honor of International Women’s Day I encourage you to lose (or discover?) yourself in one of them. Not One Day by Anne Garréta, translated by Emma Ramadan. You’ll have to wait until April to read the Oulipian Anne Garréta’s second book to be published in English. A work of both feminist and LGBTQ literature, in it she challenges herself to record memories of a different woman from her past, every day, for a month. Her guiding principle is “not one day without a woman” and, like Kerouac, she writes her memories down in free-flowing, unedited, stream-of-conscious prose. The result is both intimate and immediate the writing dazzling.  I open my copy to a random page and read: “Your car seems to surf on the surface. Chesapeake Bay swallows up body, lane, and soul. Spiraling ramps and arching suspension cables, a thin strip of steel and concrete surfaces and plunges anew into an endless vertigo. The cliff against which the Tappan Zee Bridge seems to want to throw itself, the elegant swerve of its deck skirting the abyss.” These are the kinds of sentences you want to put in your pocket and keep with you. King Kong Theory by Virginie Despentes, translated by Stéphanie Benson.  Virginie Despentes is a French feminist writer, filmmaker, former sex worker, rape survivor and punk music lover… so no one should be surprised that she has a lot of opinions.  And, I won’t lie, some of those opinions frighten me because I can easily apply it to hundreds of examples… including the current U.S. president. Her book, King Kong Theory, contains essays about gender, sex, rape, pornography and perceptions of female beauty. In these essays Despentes is irreverent, profane and more than a little controversial. But she’ll definitely make you think. And she might just blow your mind. This isn’t a book you can read and then forget. Self-Portrait in Green by Marie Ndiaye, translated by Jordan Stump.  Ndiaye may be one of the most important women writing in France today.  She’s received international acclaim and won several awards. Her books are complicated and experimental by no means easy reading. Self-Portrait in Green is a collection of stories, told by the same narrator and containing portraits of individual women who all represent different aspects of the author. The color green appears in all of them often, but not always, in the form of clothing. These women in green are subversively feminist (as are many Ndiaye characters). They present as strangers, friends, mothers, lovers, daughters and wives. They are strong, mysterious, neurotic, paranoid, nurturing, dominant, submissive, beautiful and grotesque. Ndiaye makes it clear that they are her past, present and future. The subtle message that you can be inspired by and learn from women you encounter, and that these women need not be perfect in order to set an example is a powerful one. Suite for Barbara Loden by Nathalie Léger, translated by Natasha Lehrer Cécile Menon.  This isn’t the first time I’ve written about Suite for Barbara Loden for Book Riot. It is one of my absolute favorite reads from last year, but also difficult to describe what makes it so compelling. At the most superficial level the book breaks down the plot of the 1970’s American film Wanda, which Barbara Loden wrote, directed and starred in. Interspersed between these hyper-detailed descriptions of the film are biographical details about Loden’s life. Add to this a third layer in which Léger examines her own fascination with Wanda and you start to get a sense of this beautifully complex book which immerses the reader in a single subject a woman and film that remain mostly obscure and yet, by the time you reach the last page, feel oddly significant. Also In This Story Stream To Reach The Farthest Sea Double Erasure: Latin American Women Writers 5 Books by Queer Women Books for the Jewish Feminist 5 Latin American Women Authors to Read Right Now Welcome to International Womens Day 2017 at Book Riot Must-Read Black Feminist Literature Romance Without Feminism is No Longer an Option Flaunt Your Lady Love, Book Fetish Style Feminist Middle Grade Books Madonna and the Madwoman: On the Women of Jose Rizals Classic Noli Me Tangere 5 Women of Color Who Are Changing The World For The Better Fiction That Breaks Sexist and Racist Stereotypes On Writing as a Woman View all international women's day 2017 posts-->

Business Ethics Of The Fast Food Industry - 1681 Words

Mark Lowrie Frankforter MGMT 681 15 October 2015 Final Paper – Unethical Businesses McDonald’s Background Mcdonald’s is an interesting coming when it comes to ethical behavior. They try to do such a good job building a public image supporting illnesses and other contemporary issues, however they continue to have awful menus leading to many health problems. The fast food industry is despicable when it comes to healthy lifestyles, and if we continue to promote this to our children and grandchildren the obesity issues facing our country will continue to be a serious problem. It is a travesty for the all stakeholders McD’s has throughout their business as they fight with whether the company is making ethical decisions. Also, McD’s has many issues with the processing and act of making their meats. They have been reported to get their beef from many different sources for just one burger, whereas a normal shop would use strictly one cattle. Contamination and food integrity is a critical factor in the worlds perception of McDonald’s foods and other ethical issues they face are their impact on foreign and domestic cultures, children’s health, labor issues, and the reaction people have on these topics. All of the subcategories McD’s effects worldwide throughout their company will have a direct impact on their stakeholders. Impact on Different Cultures Globally, McDonald’s has not made it fully into other countries cultures yet. Many Chinese and Japanese families use McD’s as aShow MoreRelatedFast Food Industry Essay1456 Words   |  6 PagesThe fast food industry has come a long way from its humble beginnings in the suburbs of Southern California. The industry has grown from being a commodity that worked to satisfy its customers efficiently to being filled with corporations that are looking to make the largest profits possible. This has led it to be very involved in political matters and along with the meat industry, it has a very strong hold over food politics. The effects of this on the American society have become noticeable, withRead MoreBrand Analysis of Five Guys Burgers and Fries1414 Words   |  6 Pagesemerged as a brand that is renowned for its ability not to be considered as a fast food chain since customers are getting quality food at any time and in any location. In addition to advocating for quality c ontrol, Five Guys Burgers and Fries toast their buns on a grill. The food joint is committed to production of quality foods through fresh ingredients, simple menus, never-frozen meat, and classic flavors in its entire food production process. As a result of its commitment to these values, Five GuysRead MoreMission Statement Analysis1128 Words   |  5 PagesMission Statement and Code of Ethics For this assignment I choose to look at two companies I am currently working for. I have been with these companies for a few years and I have worked in different positions within the companies. I feel I have a sense of how they are managed and can compare my experiences with them to their goals of the mission statements and code of ethics. The Home Depot Mission Statement The first company is The Home Depot. After reading the mission statement I feel thatRead MoreInternal And External Factors Affecting Mcdonalds1468 Words   |  6 Pagescompetition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows: Internal Factors: Internal factors are the factors within the company, which affects the success and operation of business. The company can control these factors. Effective internal management is the key to the successful business. 1. Employees:Read MoreObesity : The Obesity Contributor Essay861 Words   |  4 Pagesdrive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expandedRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreThe Ethics Of Agricultural Biotechnology1518 Words   |  7 PagesBut, it is far from easy sailing for GM foods in light of the public concern for associated risks—risks to human and animal health; risks to biodiversity and the environment—and intermittent consumer outrage at not knowing if the breakfast of champions has had a genetic boost or not. GM foods are not labeled as such and the industry game of I ve Got a Secret has bred distrust among consumers and fuels an inherent skepticism about the safety of GM foods. Small-scale farmers could be negativelyRead MoreInternal and External Factors Essay1027 Words   |  5 Pagesare four management functions that are typically found in most of the business environments around the world. The four functions of management are planning, organizing, leading, and controlling. These are most commonly used in high level management to organizational management too. There are five major factors that affect these and many other business functions which are globalization, technology, innovation, diversity, and ethics. If you were to look into any organization, these would be factors andRead MoreEnvironmental Scanning Porters Five Forces in Business1132 Words   |  5 PagesLimit : 1000 words In about 1000 words, highlight importance of conducting environmental scanning for a business organization. Question 2 Word Limit : 1000 words Conduct a detailed SWOT and Five Forces analysis for a business organization that you are familiar with in about 1000 words. Importance of Conducting Environmental Scanning for a Business Organization The success of certain organizations depend on the environment in which it s operationsRead MoreAssignment 1 Not All Companies Are Viewed as Equal 1 1 Essay683 Words   |  3 Pagesinfluencing how consumers view an industry or even discriminate against certain products (Findlay Warren, 2013). Nonetheless, the purpose of this paper is to explore if it’s ethical for the public, or rather the consumers to view all industries differently. Also, as an advocate for the consumers, I will provide arguments concerning the reasons as to why I do not believe that some industries are unfairly targeted, such as in the case with the fast food industry. The paper will also reconnoiter the

Shooting an Elephant Literary Analysis - 895 Words

Inevitable Morals George Orwell’s 1930 short story â€Å"Shooting an Elephant,† demonstrates the total dangers of the unlimited authority a state has and the astounding presentment of â€Å"future dystopia†. In the story, Orwell finds himself to be in an intricate situation that involves an elephant. Not only does the fate of the elephant’s life lie in Orwell’s hands, he has an audience of people behind him cheering him on, making his decision much more difficult to make. Due to the vast crowd surrounding his thoughts, Orwell kills the elephant in the end, not wanting to disappoint the people of Burma. Orwell captures the hearts of readers by revealing the struggles he has while dealing with the burden of his own beliefs and morals. Orwell’s†¦show more content†¦The animal is a working animal and to do work is to engage in a recognizably social activity; the animal belongs, as Orwell later discloses, to an Indian, a person below the British in the local hierarchy but above the Burmese, a person of some wealth, for the elephant is the equivalent of â€Å"a huge and costly piece of machinery† in the local economy (par. 4). Orwell recognizes the facts from both sides of this situation: (1) the elephant should be killed because ofShow MoreRelatedLiterary Analysis of â€Å"Shooting an Elephant,† by George Orwell1152 Words   |  5 PagesIn â€Å"Shooting an Elephant,† George Orwell achieves two achievements : he shows us his personal experience and his expression while he was in Burma; he use the metaphor of the elephant to explain to describe what Burma looked like when it was under the British Imperialism. The special about this essay is that Orwell tells us a story not only to see the experience that he had in Burma; he also perfectly uses the metaphor of the elephant to give us deep information about the Imperialism. By going throughRead MoreAnalysis of George Orwells Shooting an Elephant Essay example1050 Words   |  5 PagesTechnique Analysis of ‘Shooting an elephant’ Written by George Orwell Essay by Arthur Diennet In 1936, George Orwell published his short story ‘Shooting an elephant’ in an English magazine. Since then, it has been republished dozens of times and holds a place as a definitive anti-colonial piece of literature, in an era where the British Empire was at its peak and covered almost 1/3 of the Earth’s surface. George Orwell believed that â€Å"†¦imperialism was an evil thing...† and uses much themesRead MoreConflict of Convictions1695 Words   |  7 Pagespage 5 Section 4: Analysis page 7 Section 5: Conclusion page 9 Section 6: Works Cited page page 10 Introduction The literary piece â€Å"Shooting an Elephant† by George Orwell, highlights the apprehensions of a colonial officers obligation to shoot a rogue elephant. The author does not want to shoot the elephant, but feels pressured by a crowd of indigenous residents, before whom he does not wish to appear indecisive or cowardly. â€Å"Shooting an Elephant†, by George Orwell, utilizesRead MoreIn the autumn of 1836, George Orwell, a British author, novelist, essayist, and critic wrote an1000 Words   |  4 Pagesessayist, and critic wrote an essay called Shooting an Elephant. In the essay, he describes his experiences as a white British imperial police officer in Burma. The story takes place in British-ruled Burma. This essay portrays Orwell’s discomfort about Imperialism. In shooting an Elephant, Orwell uses different literary techniques to portray the Imperialism collapsing. In this essay Orwell describes his experience of being pressured into shooting an ancient elephan t. He graphically describes watching theRead MoreAnalysis Of George Orwell s Shooting An Elephant 941 Words   |  4 PagesKylie Murphy Professor Wilson WR 122 5 February 2015 Analysis Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   George Orwell’s  Ã¢â‚¬Å"Shooting an Elephant† is a story about the experience of the narrator who was asked to shoot a wild elephant. He was a police officer who worked for British imperialists and killing the elephant would help him receive good judgement from the villagers in Burma. Orwell says that imperialism is evil and should be eliminated while others think that it is good for the public. The purpose of Orwell’s storyRead MoreAn Exploration of British Injustice in Shooting an Elephant by George Orwell1612 Words   |  7 Pagesdetail his negative experiences in India. This rhetorical analysis explores the success of the author in portraying the negative impact that Imperialism had on those being governed under it, but also on the impact on those in power. The way Orwell used the words for describing the scene of shooting the elephant, his aim was to get the reader’s mind to understand the injustice of Britain’s rule over the natives. Whi le Shooting an Elephant explored Imperialism explicitly, it implicitly explores theRead MoreErnest Hemingway: A Brief Biography 1210 Words   |  5 PagesHemingway, it reads, â€Å"In the nearly sixty two years of his life that followed he forged a literary reputation unsurpassed in the twentieth century† (LostGeneration). During this time, he wrote some of his most important and successful works of literature. Ernest Hemingway is one of the most influential writers of his time. One biography of him said, â€Å"His novels and short fictions have left an indelible mark on the literary production of the United States and the world† (TheEuropeanGraduateSchool). As aRead MoreBlack Humor in America2112 Words   |  9 Pagesthe first true film was The Bride of Frankenstein in 1935. Many American black humorists were influenced by black comedy in Britain. Many of todays movies or books today contain elements of British black humor. In America, black comedy as a literary genre came to prominence in the 1950s and 1960s. Writers such as Terry Southern, Joseph Heller, Thomas Pynchon, Kurt Vonnegut, Harlan Ellison and Eric Nicol have written and published novels, stories and plays where profound or horrific events wereRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesPhenomenology of the Narrative, 16 II Problems of Film Semiotics Chapter 3. Chapter 4. Chapter 5. The Cinema: Language or Language System? 31 Some Points in the Semiotics of the Cinema, 92 Problems of Denotation in the Fiction Film, 108 III Syntagmatic Analysis of the Image Track Chapter 6. Outline of the Autonomous Segments in Jacques Rozier s film Adieu Philippine, 149 Chapter 7. Syntagmatic Study of Jacques Rozier s Film Adieu Philippine, 177 vii viii CONTENTS IV The Modern Cinema: Some TheoreticalRead MoreConfucianism in Journey to the West31834 Words   |  128 PagesUniversity of Leiden 14 June 2012 Department: Language and Culture of China Course: Visual Political Communication (BA3) Semester: Summer Semester 2011/2012 Lecturer: Florian Schneider Journey to the West A Textual-Visual Discourse Analysis Name: Stefan Ruijsch (Student No. 0620203) Major: Chinese Studies, BA 3 E-mail: s.ruijsch@umail.leidenuniv.nl Phone: 06-48369645 Address: Vrijheidslaan 256, 2321 DP Leiden Word Count: 9,387 Table of Contents page

Infectious Disease Free Essays

* What is the infectious agent (pathogen) that causes this infectious disease? For example, the name of the bacteria, virus, or parasite. Hepatitis A is a contagious liver disease that comes from the Hepatitis A virus (HAV). There isn’t a treatment for the disease once you get it. We will write a custom essay sample on Infectious Disease or any similar topic only for you Order Now How is this infectious agent transmitted through food or water? Hepatitis A is contracted from eating food and drinking water contaminated with human feces. Eating raw and undercooked fish that was in contaminated waters contribute to the disease. Sometimes eating raw produce that have been contaminated can also cause the illness. Foods that have been sitting out in the air and have had bacteria growth on it and eaten also contribute to the disease. * What is an example of a real life outbreak of this foodborne illness in the United States? * What are the clinical symptoms, duration of the disease, and treatment if any? During Hepatitis A some symptoms of the disease are fever, fatigue, loss of appetite, nausea, vomiting, abdominal pain, dark urine, clay colored bowel movements and joint pain. In 70% of the cases Jaudice is the most common symptom. Symptoms can last up to 2 months. The average time of incubation is 28 days. Once contracted, there is no treatment. The individual has the illness to run its course. * What steps can be taken to prevent further outbreaks? Include individual as well as environmental precautions and methods. To prevent further outbreaks, people should have good hygiene including wash their hands often especially when they deal with food preparation. There has also been a vaccination created for Hepatitis A that is given to children between their first and second birthday. Others that should get vaccinated are men having sex with men, people traveling to Central and Southern America, Mexico, Asia (except Japan), Africa and eastern Europe and people that use street drugs. Once you are immune to Hepatitis A you can’t get it again. To prevent the spread of Hepatitis A in water, chlorine is added to the water in US. How to cite Infectious Disease, Papers

Outsourcing free essay sample

Outsourcing is subcontracting a service, such as product design or manufacturing, to a third-party company. The decision whether to outsource or to do in house is often based upon achieving a lower production cost, making better use of available resources, focusing energy on the core competencies of a particular business, or just making more efficient use of labour, capital, information technology or land resources. It is essentially a division of labour. Outsourcing became part of the business lexicon during the 1980’s. Research and Development The competitive pressures on firms to bring out new products at an ever rapid pace to meet market needs are increasing. As such, the pressures on the RD department are increasing. In order to alleviate the pressure, firms have to either increase RD budgets or find ways to utilize the resources in a more productive way. There are situations when a firm may consider outsourcing some of its RD work to a contract research organizations or universities. We will write a custom essay sample on Outsourcing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reasons why a firm could consider outsourcing are: †¢ new product design does not work †¢ project time and cost overruns †¢ loss of key staff †¢ competitive response †¢ problems of quality/yield. The key drivers for RD outsourcing are emerging mass markets and availability of expertise in the field. In this context, the two most populous countries in the world, China and India, provide huge pools from which to find talent. Both countries produce over 200,000 engineers and science graduates each year. Moreover both countries are low cost sourcing countries. Other strategic drivers for outsourcing RD are access to expertise and intellectual property, filling gaps in the capabilities of the RD function, managing risk better, reducing the time to market, and focusing on the core competence or activities of the firm Manufacturing Often companies will develop and market products but leave the manufacturing to other companies that specialize in it. Thus a factory can do manufacturing for several companies and keep a large manufacturing plant operating at nearly full capacity when no individual contract could justify the expense of maintaining the infrastructure. An example of this would be Fabless semiconductor companies which do design etc but do not have their own, extremely expensive, fabrication facilities. Other examples would be companies that specialize in the tasks of procuring parts, assembly, QA, etc. and market these skills as their primary business to companies that outsource manufacturing to them. Information technology field Outsourcing in the information technology field has two meanings. One is to commission the development of an application to another organization, usually a company that specializes in the development of this type of application. The other is to hire the services of another company to manage all or parts of the services that otherwise would be rendered by an IT unit of the organization. The latter concept might not include development of new applications. Reasons for outsourcing Organizations that outsource are seeking to realize benefits or address the following issues: †¢ Cost savings. The lowering of the overall cost of the service to the business. This will involve reducing the scope, defining quality levels, re-pricing, re-negotiation, cost re-structuring. Access to lower cost economies through off shoring called labour arbitrage generated by the wage gap between industrialised and developing nations. †¢ Focus on Core Business. Resources (for example investment, people, and infrastructure) are focused on developing the core business. For example often organizations outsource their IT support to specialised IT services companies. †¢ Cost restructuring. Operating leverage is a measure that compares fixed costs to variable costs. Outsourcing changes the balance of this ratio by offering a move from fixed to variable cost and also by making variable costs more predictable. †¢ Improve quality. Achieve a step change in quality through contracting out the service with a new service level agreement. †¢ Knowledge. Access to intellectual property and wider experience and knowledge. †¢ Contract. Services will be provided to a legally binding contract with financial penalties and legal redress. This is not the case with internal services. †¢ Operational expertise. Access to operational best practice that would be too difficult or time consuming to develop in-house. †¢ Access to talent. Access to a larger talent pool and a sustainable source of skills, in particular in science and engineering. †¢ Capacity management. An improved method of capacity management of services and technology where the risk in providing the excess capacity is borne by the supplier. †¢ Catalyst for change. An organization can use an outsourcing agreement as a catalyst for major step change that cannot be achieved alone. The outsourcer becomes a Change agent in the process. †¢ Enhance capacity for innovation. Companies increasingly use external knowledge service providers to supplement limited in-house capacity for product innovation. †¢ Reduce time to market. The acceleration of the development or production of a product through the additional capability brought by the supplier. †¢ Commodification. The trend of standardising business processes, IT Services, and application services which enable to buy at the right price, allows businesses access to services which were only available to large corporations. †¢ Risk management. An approach to risk management for some types of risks is to partner with an outsourcer who is better able to provide the mitigation. †¢ Venture Capital. Some countries match government funds venture capital with private venture capital for startups that start businesses in their country. †¢ Tax Benefit. Countries offer tax incentives to move manufacturing operations to counter high corporate taxes within another country. Criticisms of outsourcing Quality Risks Quality Risk is the propensity for a product or service to be defective, due to operations-related issues. Quality risk in outsourcing is driven by a list of factors. One such factor is opportunism by suppliers due to misaligned incentives between buyer and supplier, information asymmetry, high asset specificity, or high supplier switching costs. Other factors contributing to quality risk in outsourcing are poor buyer-supplier communication, lack of supplier capabilities/resources/capacity, or buyer-supplier contract enforceability. Two main concepts must be considered when considering observability as it related to quality risks in outsourcing: the concepts of testability and criticality. Quality fade is the deliberate and secretive reduction in the quality of labour in order to widen profit margins. The downward changes in human capital are subtle but progressive, and usually unnoticeable by the out sourcer/customer. The initial interview meets requirements, however, with subsequent support, more and more of the support team is replaced with novice or less experienced workers. Some IT shops will continue to reduce the quality of human capital, under the pressure of drying up labor supply and upward trend of salary, pushing the quality limits. Such practices are hard to detect, as customers may just simply give up seeking help from the help desk. However, the overall customer satisfaction will be reduced greatly over time. Unless the company constantly conducts customer satisfaction surveys, they may eventually be caught in a surprise of customer churn, and when they find out the root cause, it could be too late. In such cases, it can be hard to dispute the legal contract with the outsourcing company, as their staff is now trained in the process and the original staff made redundant. In the end, the company that outsources may find that it is worse off than before it outsourced its workforce. Quality of service Quality of service is measured through a service level agreement (SLA) in the outsourcing contract. In poorly defined contracts there is no measure of quality or SLA defined. Even when an SLA exists it may not be to the same level as previously enjoyed. This may be due to the process of implementing proper objective measurement and reporting which is being done for the first time. It may also be lower quality through design to match the lower price. There are a number of stakeholders who are affected and there is no single view of quality. The CEO may view the lower quality acceptable to meet the business needs at the right price. The retained management team may view quality as slipping compared to what they previously achieved. The end consumer of the service may also receive a change in service that is within agreed SLAs but is still perceived as inadequate. The supplier may view quality in purely meeting the defined SLAs regardless of perception or ability to do better. Quality in terms of end-user-experience is best measured through customer satisfaction questionnaires which are professionally designed to capture an unbiased view of quality. Surveys can be one of research. This allows quality to be tracked over time and also for corrective action to be identified and taken. Language skills In the area of call centers end-user-experience is deemed to be of lower quality when a service is outsourced. This is exacerbated when outsourcing is combined with off-shoring to regions where the first language and culture are different. The questionable quality is particularly evident when call centers that service the public are outsourced and offshored. The public generally find linguistic features such as accents; word use and phraseology different which may make call center agents difficult to understand. The visual clues that are present in face-to-face encounters are missing from the call center interactions and this also may lead to misunderstandings and difficulties. In addition to language and accent differences, a lack of local social and geographic knowledge is often present, leading to misunderstandings or mis-communications Public opinion There is a strong public opinion regarding outsourcing (especially when combined with offshoring) that outsourcing damages a local labor market. Outsourcing is the transfer of the delivery of services which affects both jobs and individuals. It is difficult to dispute that outsourcing has a detrimental effect on individuals who face job disruption and employment insecurity; however, its supporters believe that outsourcing should bring down prices, providing greater economic benefit to all. There are legal protections in the European Union regulations called the Transfer of Undertakings (Protection of Employment). Labor laws in the United States are not as protective as those in the European Union. Social responsibility Outsourcing sends jobs to the lower-income areas where work is being outsourced to, which provides jobs in these areas and has a net equalizing effect on the overall distribution of wealth. Some argue that the outsourcing of jobs (particularly off-shore) exploits the lower paid workers. A contrary view is that more people are employed and benefit from paid work. Despite this argument, domestic workers displaced by such equalization are proportionately unable to outsource their own costs of housing, food and transportation. On the issue of high-skilled labor, such as computer programming, some argue that it is unfair to both the local and off-shore programmers to outsource the work simply because the foreign pay rate is lower. On the other hand, one can argue that paying the higher-rate for local programmers is wasteful, or charity, or simply overpayment. If the end goal of buyers is to pay less for what they buy, and for sellers it is to get a higher price for what they sell, there is nothing automatically unethical about choosing the cheaper of two products, services, or employees. Social responsibility is also reflected in the costs of benefits provided to workers. Companies outsourcing jobs effectively transfer the cost of retirement and medical benefits to the countries where the services are outsourced. This represents a significant reduction in total cost of labour for the outsourcing company. A side effect of this trend is the reduction in salaries and benefits at home in the occupations most directly impacted by outsourcing. Staff turnover The staff turnover of employee who originally transferred to the outsourcer is a concern for many companies. Turnover is higher under an outsourcer and key company skills may be lost with retention outside of the control of the company. In outsourcing offshore there is an issue of staff turnover in the outsourcer companies call centers. It is quite normal for such companies to replace its entire workforce each year in a call center. This inhibits the build-up of employee knowledge and keeps quality at a low level. Company knowledge Outsourcing could lead to communication problems with transferred employees. For example, before transfer staff have access to broadcast company e-mail informing them of new products, procedures etc. Once in the outsourcing organization the same access may not be available. Also to reduce costs, some outsource employees may not have access to e-mail, but any information which is new is delivered in team meetings. Qualifications of outsourcers The outsourcer may replace staff with less qualified people or with people with different non-equivalent qualifications. In the engineering discipline there has been a debate about the number of engineers being produced by the major economies of the United States, India and China. The argument centers on the definition of an engineering graduate and also disputed numbers. The closest comparable numbers of annual graduates of four-year degrees are United States (137,437) India (112,000) and China (351,537). Failure to deliver business transformation Business transformation promised by outsourcing suppliers often fails to materialize. In a commoditised market where many service providers can offer savings of time and money, smart vendors have promised a second wave of benefits that will improve the client’s business outcomes. According to Vinay Couto of Booz Company â€Å"Clients always use the service provider’s ability to achieve transformation as a key selection criterion. It’s always in the top three and sometimes number one. † While failure is sometimes attributed to vendors overstating their capabilities, Couto points out those clients are sometimes unwilling to invest in transformation once an outsourcing contract is in place. Productivity Offshore outsourcing for the purpose of saving cost can often have a negative influence on the real productivity of a company. Rather than investing in technology to improve productivity, companies gain non-real productivity by hiring fewer people locally and outsourcing work to less productive facilities offshore that appear to be more productive simply because the workers are paid less. Sometimes, this can lead to strange contradictions where workers in a developing country using hand tools can appear to be more productive than a U. S. worker using advanced computer controlled machine tools, simply because their salary appears to be less in terms of U. S. dollars. In contrast, increases in real productivity are the result of more productive tools or methods of operating that make it possible for a worker to do more work. Non-real productivity gains are the result of shifting work to lower paid workers, often without regards to real productivity. The net result of choosing non-real over real productivity gain is that the company falls behind and obsoletes itself overtime rather than making investments in real productivity. Standpoint of labour From the standpoint of labor within countries on the negative end of outsourcing this may represent a new threat, contributing to rampant worker insecurity, and reflective of the general process of globalization. While the outsourcing process may provide benefits to less developed countries or global society as a whole, in some form and to some degree include rising wages or increasing standards of living these benefits are not secure. Further, the term outsourcing is also used to describe a process by which an internal department, equipment as well as personnel, is sold to a service provider, who may retain the workforce on worse conditions or discharge them in the short term. The affected workers thus often feel they are being sold down the river. Careers Impact Industry Impact Security Before outsourcing an organization is responsible for the actions of all their staff and liable for their actions. When these same people are transferred to an outsourcer they may not change desk but their legal status has changed. They no-longer are directly employed or responsible to the organization. This causes legal, security and compliance issues that need to be addressed through the contract between the client and the suppliers. This is one of the most complex areas of outsourcing and requires a specialist third party adviser. Fraud is a specific security issue that is criminal activity whether it is by employees or the supplier staff. However, it can be disputed that the fraud is more likely when outsourcers are involved, for example credit card theft when there is scope for fraud by credit card cloning. In April 2005, a high-profile case involving the theft of $350,000 from four Citibank customers occurred when call center workers acquired the passwords to customer accounts and transferred the money to their own accounts opened under fictitious names. Citibank did not find out about the problem until the American customers noticed discrepancies with their accounts and notified the bank. An offshore financial centre (or OFC), although not precisely defined, is usually a low-tax, lightly regulated jurisdiction which specializes in providing the corporate and commercial infrastructure to facilitate the use of that jurisdiction for the formation of offshore companies and for the investment of offshore funds. The term offshore financial centre is a relatively modern neologism, first coined in the 1980s. Although the terms are not synonymous, many leading offshore finance centres are regarded as tax havens, and the lack of precise definitions often leads to confusion between the concepts. In Tolleys International Initiatives Affecting Financial Havens the author in the Glossary of Terms defines an offshore financial centre in forthright terms as a politically correct term for what used to be called a tax haven. However, he then qualifies this by adding The use of this term makes the important point that a jurisdiction may provide specific facilities for offshore financial centres without being in any general sense a tax haven Most offshore financial centres now promote themselves on the basis of light but effective regulation, and generally only seek to regulate high-risk financial business, such as banking, insurance and mutual funds. An extremely high proportion of hedge funds (which characteristically employ high risk investment strategies) who register offshore are presumed to be driven by lighter regulatory requirements rather than perceived tax benefits. Many capital markets bond issues are also structured through a special purpose vehicle incorporated in an offshore financial centre specifically to minimise the amount of regulatory red-tape associated with the issue. Some offshore jurisdictions have sought to replicate this success with equity issues by forming local stock exchanges, but these have not been a notable success to date. A number of internet-based businesses have recently set up business in offshore financial centres which, whilst lawful in the offshore financial centre, would not be lawful in its target market. These businesses often relate to pornography or gambling. Critics of offshore financial centres suggest that they are not effectively regulated in all areas, and in particular that they are vulnerable to being used by organised crime for money laundering. However, partly in response to international initiatives and partly in a defensive move to protect their reputations, most offshore financial centres now apply fairly rigorous anti-money laundering regulations to offshore business. Some even argue that offshore jurisdictions are in many cases better regulated than many onshore financial centres. For example, in most offshore jurisdictions, a person needs a licence to act as a trustee, whereas (for example) in the United Kingdom and the United States, there are no restrictions or regulations as to who may serve in a fiduciary capacity. Some commentators have expressed concern that the differing levels of sophistication between offshore financial centres will lead to regulatory arbitrage, and fuel a race to the bottom, although evidence from the market seems to indicate the investors prefer to utilise better regulated offshore jurisdictions rather than more poorly regulated ones. Confidentiality Critics of offshore jurisdictions point to excessive secrecy in those jurisdictions, particularly in relation to the beneficial ownership of offshore companies, and in relation to offshore bank accounts. The criticisms are slightly difficult to assess. In most jurisdictions banks will preserve the confidentiality of their customers, and all of the major offshore jurisdictions have appropriate procedures for law enforcement agencies to obtain information regarding suspicious bank accounts. Most jurisdictions also have remedies which private citizens can avail themselves of, such as Anton Piller orders, if they can satisfy the court in that jurisdiction that a bank account has been used as part of a legal wrong. Similarly, although most offshore jurisdictions only make a limited amount of information with respect to companies publicly available, this is also true of most states in the U. S. A. , where it is uncommon for share registers or company accounts to be available for public inspection. In relation to trusts and unlimited liability partnerships, there are very few jurisdictions in the world that require these to be registered, let alone publicly file details of the people involved with those structures. However, there are certainly well documented cases of parties using offshore structure to facilitate wrongdoing, and the strong confidentiality laws in offshore jurisdictions have clearly played a part in the selection of an offshore vehicle for those purposes. Offshore structures are formed for a variety of reasons. Legitimate reasons include: †¢ Asset holding vehicles. Many corporate conglomerates employ a large number of holding companies, and often high-risk assets are parked in separate companies to prevent legal risk accruing to the main group. Similarly, it is quite common for fleets of ships to be separately owned by separate offshore companies to try to circumvent laws relating to group liability under certain environmental legislation. †¢ Asset protection. Wealthy individuals who live in politically unstable countries utilise offshore companies to hold family wealth to avoid potential expropriation or exchange control restrictions in the country in which they live. These structures work best when the wealth is foreign-earned, or has been expatriated over a significant period of time (aggregating annual exchange control allowances). †¢ Avoidance of forced heirship provisions. Many countries from France to Saudi Arabia (and the U. S. State of Louisiana) continue to employ forced heirship provisions in their succession law, limiting the testators freedom to distribute assets upon death. By placing assets into an offshore company, and then having probate for the shares in the offshore determined by the laws of the offshore jurisdiction (usually in accordance with a specific will or codicil sworn for that purpose), the testator can sometimes avoid such strictures. †¢ Collective Investment Vehicles. Mutual funds, Hedge funds, Unit Trusts and SICAVs are formed offshore to facilitate international distribution. By being domiciled in a low tax jurisdiction investors only have to consider the tax implications of their own domicile or residency. †¢ Derivatives trading. Wealthy individuals often form offshore vehicles to engage in risky investments, such as derivatives trading, which are extremely difficult to engage in directly due to cumbersome financial markets regulation. †¢ Exchange control trading vehicles. In countries where there is either exchange control or is perceived to be increased political risk with the repatriation of funds, major exporters often form trading vehicles in offshore companies so that the sales from exports can be parked in the offshore vehicle until need for further investment. Trading vehicles of this nature have been criticised in a number of shareholder lawsuits which allege that by manipulating the ownership of the trading vehicle, majority shareholders can illegally avoid paying minority shareholders their fair share of trading profits. †¢ Joint venture vehicles. Offshore jurisdictions are frequently used to set-up joint venture companies, either as a compromise neutral jurisdiction (see for example, TNK-BP) and/or because the jurisdiction where the joint venture has its commercial centre has insufficiently sophisticated corporate and commercial laws. †¢ Stock market listing vehicles. Successful companies who are unable to obtain a stock market listing because of the underdevelopment of the corporate law in their home country often transfer shares into an offshore vehicle, and list the offshore vehicle. Offshore vehicles are listed on the NASDAQ, AIM, the Hong Kong Stock Exchange and the Singapore Stock Exchange. It is estimated that over 90% of the companies listed on Hong Kongs Hang Seng are incorporated in offshore jurisdictions. An article in the Daily Telegraph in March 2007 indicated that 35% of companies listed on AIM during 2006 were from OFCs. †¢ Trade finance vehicles. Large corporate groups often form offshore companies, sometimes under an orphan structure to enable them to obtain financing (either from bond issues or by way of a syndicated loan) and to treat the financing as off-balance-sheet under applicable accounting procedures. In relation to bond issues, offshore special purpose vehicles are often used in relation to asset-backed securities transactions (particularly securitisations). Illegitimate purposes include: †¢ Creditor avoidance. Highly indebted persons may seek to escape the effect of bankruptcy by transferring cash and assets into an anonymous offshore company. †¢ Market manipulation. The Enron and Parmalat scandals demonstrated how companies could form offshore vehicles to manipulate financial results. †¢ Money laundering. A number of high profile money laundering investigations have indicated schemes facilitated by offshore structures. †¢ Tax evasion. Although numbers are difficult to ascertain, it is widely believed that individuals in wealthy nations unlawfully evade tax through not declaring gains made by offshore vehicles that they own. †¢ Terrorist financing. It is often suggested that offshore vehicles might be used to assist terrorist financing, although exhaustive investigations have yet to obtain any evidence of this. Proponents of offshore jurisdictions argue that because their regulatory structures tend to be designed to focus closely on high risk geo-political areas, and since September 11, 2001 attacks all financial institutions tend to scrutinise United Nations embargoed persons lists with enormous care in international transactions, trying to use an offshore structure for terrorist financing would be like putting a red flag on it. Although these structures are characteristically set up as companies, they can also be set up as trusts or partnerships, and many offshore jurisdictions offer specialised forms of these entities (for example, the STAR trusts in Cayman and the VISTA trusts in the British Virgin Islands). Insurance A number of offshore jurisdictions promote the incorporation of captive insurance companies within the jurisdiction to allow the sponsor to manage risk. In more sophisticated offshore insurance markets, onshore insurance companies can also establish an offshore subsidiary in the jurisdiction to reinsure certain risks underwritten by the onshore parent, and thereby reduce overall reserve and capital requirements. Onshore reinsurance companies may also incorporate an offshore subsidiary to reinsure catastrophic risks. Critics argue that attractions of an offshore financial centre in these circumstances include favourable tax regimes, and low or weakly enforced actuarial reserve requirements and capital standards, but evidence that offshore actual reserve requirements and capital requirements are weak or poorly enforced is difficult to come by in an industry that is most effectively regulated by the markets. Proponents of offshore markets suggest that only experienced market participants tend to form offshore affiliates in the insurance market, and this is a very useful way to facilitate arbitrage of risk pricing between insurance and re-insurance markets. In Bermuda the insurance and re-insurance market has grown so large and sophisticated, that it is now the third largest reinsurance market in the world. There are also signs the primary insurance market is becoming increasingly focused upon Bermuda; in September 2006 Hiscox PLC, the FTSE 250 insurance company announced that it planned to relocate to Bermuda citing tax and regulatory advantages. Banks Traditionally, a number of offshore jurisdictions offered banking licences to institutions with relatively little scrutiny. International initiatives have largely stopped this practice, and very few offshore financial centres will now issue licences to offshore banks that do not already hold a banking licence in a major onshore jurisdiction. The most recent reliable figures for offshore banks indicates that the Cayman Islands has 285 licensed banks, the Bahamas has 301 List of main offshore financial centres There are a large number of offshore financial centres (by some measures, there are more countries that are offshore financial centres than not), but the following jurisdictions could be considered to be market leading jurisdictions for various reasons: †¢ Bahamas, which has a considerable number of registered vessels. The Bahamas used to be the dominant force in the offshore financial world, but fell from favour in 1970s after independence. †¢ Bermuda, which is market leader for captive insurance, and also has a strong presence in offshore funds and aircraft registration. †¢ British Virgin Islands, which has the largest number of offshore companies. †¢ Cayman Islands, which has the largest value of AUM in offshore funds, and is also the strongest presence in the U. S. securitisation market. †¢ Gibraltar, which, whilst not dominating the offshore market in any particular specialisation, retains a strong presence in most fields. Gibraltar is no more an offshore centre since 30 June 2006. No new Exempt Company certificates are being issued from that date. †¢ Luxembourg, which is the market leader in Undertakings for Collective Investments in Transferable Securities and is believed to be the largest offshore Eurobond issuer, although no official statistics confirm this. †¢ Panama, which is a significant international maritime centre. Although Panama (with Bermuda) was one of the earliest offshore corporate domiciles, Panama lost significance in the early 1990s. Panama is now second only to the British Virgin Islands in volumes of incorporations. Although there are many, many other offshore jurisdictions, some of which are relatively sophisticated (for example, Guernsey and the Isle of Man are particularly well developed and well regulated offshore centres, although they tend to be overshadowed by Jersey; and the offshore aircraft registration market, unusually, is not dominated by one jurisdiction but is fragmented amongst Bermuda, Cayman, Aruba, Netherlands Antilles and the Seychelles), those seven jurisdictions are generally considered to be the key market participants, and to possess the most sophisticated offshore infrastructure.

The Little Engine that Could essays

The Little Engine that Could essays I sell here gentlemen, what all the world desires: power. Matthew Boulton, once boasted, speaking of his steam engine factory. James Watt, Boultons business partner significantly improved an inadequate form of the steam engine and marketed his new, more fuel-efficient invention (Ashton 25). Better engines were produced, and more uses were found for steam-power. Steam power fueled the Industrial Revolution by cutting manufacturing costs of goods significantly and quickening production (Ashton 26). The world was no longer dependent on manpower and horsepower. The steam engine forced the creation of railroads and improved transportation while causing a noticeable change in the economy. These changes clearly affected the way that people lived and thought about industry. This vital ingredient of the Industrial Revolution is still recognized as one of the greatest inventions of the time (Steele 47). The cost-effective and portable steam-engine powered the Industrial Revolution, an d consequently led to a significant change in Western commerce. The steam engine transformed the manufacturing world by making work significantly cheaper and more accessible. Prior to using steam power only animals, humans, wind, or moving water could be used to create power. However, animals and humans can not be harnessed together in large numbers to effectively create enough power. Wind and moving water both were usually found in the deep countryside, therefore once the goods reached the cities the cost was extremely high (Gordon 144). One steam engine was able to do the work of hundreds of horses (Siegel 18). On account of the steam engine, it was the first time in history that power was virtually limitless. This source of power was not only mighty, but inexpensive. William Blake, an economist during the rise of the steam engine wrote, Even a fit person can produce only a horsepower-hour o ...

How to Make an Ultimate Guide to Skyrocket Your Keyword Strategy

How to Make an Ultimate Guide to Skyrocket Your Keyword Strategy As a marketer, you’ve probably heard about ultimate guides. You’ve probably read a few (at least), too. Maybe you’ve even created some yourself. Whether you call them â€Å"ultimate guides† or something else (like one of Business Casual Copywriting’s ten better suggestions), the idea remains the same: build a multi-chapter guide covering an entire topic in deep detail. Sure, they take time and effort to get right. But, when done well, they can rank for tons of keywords, establish you as a topical authority, and drive enormous amounts of traffic. In this post, we’ll explain exactly how to create an awesome topical guide, supported by a strategic keyword strategy that will 10X your results. Some things we’ll cover include: Choosing a topic for your guide. Planning the exact chapters you’ll create (and keywords to target on each one). Examples of excellent guides you can follow for inspiration. This is the exact process we walked through to build our own comprehensive guide to marketing strategy  we recently launched. That’s something we’ve gotten a lot of questions around, and we’re glad to share what we learned with you here on the Blog. Now, let’s roll up our sleeves and get down to business.

Method of Enquairy 2 Essay Example | Topics and Well Written Essays - 1250 words

Method of Enquairy 2 - Essay Example This means that customers are getting better services over the past five years (Wichita State University, 2009). Earlier airlines were not for common people as it was the symbol of luxury and class. But today, it is accessible to the common people due to the arrival of low cost airline. Moreover globalization results to increase in number of airline passengers as more number of countries is developing at high rate. Most of the airlines are focusing on this growing trend of airline travelers and in order to capture the growing market they are coming with different innovative schemes and offers (FRBSF Economic Letter, 2002). Generally there are two classifications of airlines customers. One is economy class and the other is business class. But this classification is no more applicable as nature of customers is getting more and more complex with the increase in the total number of customers due to various socio economical changes. As a result identifying and understanding customers’ needs and demands are the biggest challenges that the airline industry is facing today. Today customers want more value for their money. But different customers want this in different way. A person who is travelling once or twice a year, his/her expectation from the airline would differ from a person who is frequent traveler by air. Airline companies need to have clear understanding of this differing nature of expectation of the customers so that they can provide the right service at the right time. There are various factors on the basis of which customers can be segregated. These factors include demography, economy, s ociety, culture, geography etc. Companies can have clear idea regarding the customers’ needs and wants on the basis of these factors. Analysis of these factors would help companies in adopting their future strategies. According to the recent data published by American Customer Satisfaction Index, satisfaction level of

To Identify the Main Challenges Facing Human Resources Managers in Research Proposal

To Identify the Main Challenges Facing Human Resources Managers in Non-Profit Organizations - Research Proposal Example The research aims at identifying the major challenges the human resource managers face in dealing with their employees. Some of the specific objectives are; to find out the number of workers in each organization, their remuneration and the number of personnel in human resource departments, to find out the academic qualifications of the workers and to establish the kind of management tool used in the organization. A sample size of 150 employees will be used which acquire from fifteen organizations. Random sampling method is used to get the sample size that is free of biasness. An online questionnaire will be used which will be hosted on www.qualtrics.com and www.surveymonkey.com as well as send to the participants as email attachments. The results will be analyzed using Statistical Package for Social Scientists (SPSS). Introduction Background information Human resources consist of individuals in an organization whose mandate focuses on employees’ activities and their welfare. The law requires that all organizations whether governmental or non-governmental must have a human resources department to take care of the needs of the employees who are the workforce of the organization. Improper handling of employees results to poor performance of the organization especially if the organization or company is after profit maximization as research indicates that the about 80 percent of the organizational functions are contributed by the human feature of resource. A human resources department constitutes professionals and experts in the field of human resource. It is the main role of the human resource department to recruit and manage the employees. It is essential that the team conducts a proper evaluation of the abilities and competencies of the applicants to the positions advertised as this greatly influences the operations of the orga nization. The team is tasked to apply several measurements so that they can select the best candidates. Psychometric assessment helps a recruiting team to pick applicants with the required attitude to conform to the organization’s values and principles. Interviews are necessary which written tests, phone interviews or one-on-one interviews aimed at evaluating the ability of the candidates to make informed decisions if presented with such situations while they undertake their duties. Kiessling and Harvey (2005, p.28) explain that the human resource team has a role to play in reviewing employee reimbursement packages which include salaries, allowances, awards, bonuses, vacations and promotions. Recognizing the work of the employees boosts their morale hence increasing their determination to deliver their duties and responsibilities to their best. Planning is another role which the human resource department is responsible in. developing organizational calendar days is their work . They develop the strategic plan which guides the organization for a given period of time. Outsourcing of resources and information, partnership and market is also the responsibility of human resources. Policies, rules and regulations within the organization are developed by the human resource department. Non-profits organization, due to its unique way of operating, it is faced with challenges for example failure to pick the best candidates for a given job position may impact negatively of the performance of the organizati

Free Essays - A Clockwork Orange :: Clockwork Orange Essays

  Clockwork Orange   Ã‚  Ã‚  Ã‚  Ã‚   by   Ã‚   Anthony Burgess   This novel is short–only being about 180 pages–but looks may deceive you, or in other words don’t judge a book buy its cover or its thickness. A Clockwork Orange is actually 360 pages because you have to read between the lines. You may think that the story’s theme is that the future will be filled with horrible decadent violence (that is what I first thought), but if you read between the lines you will understand that this book is written for one main purpose, a purpose other than entertainment.   Ã‚     A Clockwork Orange was written in 1962,   story about the future which was meant to be around 1995 to 2000 (a car used in the story called a 95' Durango). A boy about seventeen, Alex the narrator and main character living in London, rampages about with his â€Å"droogs† (friends) raping, stealing, beating and even killing people. Alex one day is caught for murder and jailed but two years later he is luckily freed twelve years before his sentence ends to take advantage of a new treatment for violent people like him that he volunteered for. He goes through the therapy and succeeds and returns back to civilization. He now becomes sick when he is about to commit a violent or sexual, but also when the Ninth Symphony by Beethoven plays (a minor defect from the treatment). Alex is driven to attempt suicide from this defect because he is locked within a chamber playing this song and does not accomplish his task. He is hospitalized and returns to his â€Å"ultra-violent† self while the inhumane treatment does not work because it does not even give people a choice about being violent.   While Alex helps to present the theme, two different outcomes are formed. First, Alex goes through a great change from being â€Å"ultra- violent† to becoming Lamb-chop and then back to being â€Å"ultra-violent†. Second, the theme defines the major conflict of the story. Although the conflict does not have to do with Alex directly, he helps to illustrate it. The conflict is not solved in the book and will probably never be solved, but it does bring up for debate what Anthony Burgess thinks about right or wrong, regarding   the controversial situation of a cycle of violence. â€Å"Violence makes Violence,† is what was once said to Alex by   P. R. Deltoid, his teacher from school before he went to prison. This book brings up . What do we do to someone who has committed a violent crime? Do we punish them with more violence, for instance death, or do

Principles of Supply Chain Management Essay

Case 3) Don’t shoot the messenger 1. If you were in Jeff’s position, what would you have done to preserve relationships? If I were in Jeff’s position, I would first have thanked my suppliers and expressed gratitude to them for being willing to work closely with the company in not only designing the new product line, but in then reducing supply prices by the asked for 10 percent. I then would have tried to explain the position of the company and how the price decreases were essential to ensuring a successful product launch. Explaining why the additional cost reduction was requested may not make the actual price cuts easier to make, but it should help somewhat when it comes to maintaining the relationships with the suppliers. Hopefully Jeff has treated them honestly up until now and has a level of trust built up with them. 2. Describe the ethical issues involved. It seems to me that the main ethical issue is in the letter that was sent to suppliers on July 5th. The implicit threat that business with suppliers would be cancelled if the cost demands were not met is not consistent with the type of relationship that Jeff had built with his suppliers, based on honestly, integrity, and hard work. In addition, Billing Equipment was asking for previously agreed upon contracts to be re-opened and re-negotiated in order to make the price cuts, essentially going back on their own word. 3. What is your assessment of the general manager’s approach to meeting target cost objectives? My assessment of the general manager’s approach to meeting target cost objectives is that it is not the right way to approach the issue. I don’t like the strong-arm tactics, with the thinly-veiled threat of cancellation if they don’t comply. The General Manager should have involved the suppliers and been more open with them on the need to reduce overall costs for the product line. He could have explained the long-term benefit of partnering with Billings Equipment, even  if there were a financial sacrifice in the short term. As the case pointed out, in essence, the suppliers that complied and tried to work with the company were punished by being asked to cut prices even more. Case 5) John Deere and Complex Parts, Inc. 1. Discuss the strengths and weaknesses of John Deere’s Achieving Excellence Program. Consider and discuss other criteria to include in the analysis. John Deere’s Achieving Excellence Program is designed to develop long-lasting supplier relationships through an evaluation process that promotes communication, trust, cooperation, and innovation. I think that overall this is a very good program. It encourages suppliers to work with John Deere and collaborate to improve cost, quality, and timeliness of delivery. It includes some objective ratings that can directly measure supplier performance, and could be used to help identify areas of improvement. It helps to form long-lasting relationships with suppliers, which is in John Deere’s best interests. Some of its weakness are subjectivity, that it has no concern for what is good for supplier, and may have a difficult entry level since you only receive training if you rate highly in the system. Subjective metrics like the Wavelength and Technical criteria are more difficult to measure accurately. Subjective measures leave things open to interpretation. Personal bias or even misunderstanding can result in an artificially low or high rating in a subjective measurement. The criteria would need to be very clearly defined. The AEP program is also benefits John Deere primarily, rather than the suppliers. Suppliers that rate highly do get additional John Deere training, but even that is in the best interests of the John Deere Company. While John Deere is a reputable company, and desirable to do business with, the main reward for performance excellence in the AEP program is a plaque, maybe a banquet, and more John Deere training. The program almost has a negative incentive for new suppliers. John Deere should have some kind of outreach training for new suppliers that wish to be partners, rather than just supplying additional training for expert suppliers. It could be seen as a program that keeps the elite at elite levels, but does not offer assistance to those newcomers that may need the assistance and expertise of John Deere to improve. While responsiveness is encompassed in the wavelength measurement, I think that it  is important enough to have its own evaluation criteria (Winsor, Tan, Leong p. 124). The case mentions some of the frustrations that John Deere experienced waiting for the return of quotes from Complex Parts. An unresponsive supplier can cause supply chain issues very quickly. 2. Do you think Complex Parts has performed adequately over the past year? Why or why not? Which of the Deere supplier assessment classifications should be assigned to Complex Parts? I think that Complex Parts has adequate performance over the past year as a whole, however some areas of concern have arisen, specifically concerning delivery and communication. Their quality rating is very good, and until recently, their delivery rating was very good as well. Lately, an increasing number of deliveries had to be expedited, which costs John Deere money. The case stated that it seems as though expediting delivery has become a weekly requirement. Delivery ratings fell from 8,650 to 155,000 over the last quarter. That metric alone is enough to put the supplier in to Conditional status. Overall, I would assign a rating of Approved to Complex Parts. Their past performance is worth noting, but recent developments are of great concern. Reducing their supplier rating should send them a message that performance, specifically deliveries and responsiveness, must improve in order to continue doing business with John Deere. 3. If you were a member of the supplier evaluation team, what alternative course of action would you consider for Complex Parts? What recommendations should the team make to the project manager? As a member of the evaluation team, I would recommend that a very close eye be kept on the Delivery metric, as that is where the supplier seems to be slipping the most, and would communicate that intention to Complex Parts. They need to understand that while they have been a good supplier in the past, current performance issues cannot be ignored. Delivery times and response times to quotes and other communications must be improved. I would suggest a meeting between the project manager and key team members at Complex Parts to discuss expectations and possible consequences of  non-compliance with John Deere policies. The team should recommend a rating of Approved to the project manager, with specific follow-up items detailed surrounding delivery and responsiveness. 4. What are the short-term and long-term implications of your recommendation? Short term, I would expect immediate improvements in the delivery rating of Complex parts. The reduction in rating is very much a disciplinary action, and intended to be an eye-opener to the supplier. It sends a message that while they are still valued as a supplier, certain aspects of their performance have slipped in to the unacceptable range. Long term, I believe that an action such as this should help strengthen the relationship. Disciplinary action usually comes off negatively, but if the right meetings and discussions take place and concerns are addressed openly and honestly, Complex Parts should be able to see that John Deere does have a vested interest in helping them improve and re-attain a raking of Partner. The fact that as a member of the evaluation team I am not just recommending dropping them or recommending a raking of Conditional shows that there is still hope in rebuilding the business relationship to a healthy, productive level. Case 7) Supplier Development at Deere, & Company 1. Is Deere’s tactic an appropriate one? I do not think Deere’s tactic is the appropriate way to approach the situation. I agree from the details of the case that some improvements need to be made the help reduce they cycle time at Excelsior, but I don’t think a mandatory cost reduction is going to get the job done. I think it will create bad blood and irreparably damage the supplier relationship. 2. What are the implications of the tactic and the possible consequences, positive or negative? The implications of the tactic are that Excelsior needs to fall in line with Deere’s demands or lose their business. The added implication is that Excelsior will essentially be out of business if this happens because 95% of their income is from Deere’s orders. Both of these outcomes are negative,  and I am having difficulty seeing a positive consequence come out of this situation. I think that Excelsior is justified in their concerns, and while they may be dragging their feet, I feel like it is an appropriate reaction to the concept of restructuring their entire process. 3. If it is not an appropriate tactic, what are some alternatives? I think that a valid alternative would be to emphasize the value that Excelsior has to Deere as a primary supplier of the connector that they manufacture for Deere, and to reinforce the desire to maintain a long-term, profitable relationship with them. Additionally, Deere may have been able to supply examples of other suppliers that they have worked with to improve their efficiency. Rather than case studies and meetings, real world examples of success could be used to help persuade Excelsior’s top decision makers that this was the correct course of action. 4. Is this an ethical approach? I do not think that this is an ethical approach. Deere is effectively using their position of power in the relationship to force Excelsior to take action that they are not convinced is the correct course of action. I think that they should act in an advisory role, not force them in to action. Ultimately, the decision is Excelsior’s as to whether to re-tool and comply with Deere’s wishes, and while there are big consequences to that decision, it should not be forced upon them. 5. What are some of the implications as far as human resource management is concerned? How can the group members better manage the consensus building to present an undivided front to Excelsior? If Deere’s plan does not succeed, there is a large risk that they will have to put forth a massive human resource effort to replace Excelsior as a supplier. Deere would have to expend large amounts of time and resources to identify, secure, and develop a new supplier. The group members could better manage consensus building by involving more people from Excelsior’s production teams. Deere should work towards a  win-win scenario with Excelsior (p. 119). Perhaps they would be able to show the benefits of the proposed system to those that are closer to the actual work. Those individuals could then weigh in and lend support to the plan, possibly overcoming the resistance that Excelsior’s Frank and Sanderson felt. Deere’s associates could re-commit to Excelsior that they are a valued long-term supplier, but that these changes needed to be enacted to ensure long-term viability. Deere could explain that there are customers further down the supply chain requesting faster turnaround, and that these requests are not solely coming from Deere. References Joel D. Wisner, K.-C. T. (2012). Principles of Supply Chain Management. Mason, OH: South-Western Cengage Learning.

How Sexuality is Socially Constructed Essay - 2036 Words

From birth, ones sexuality is shaped by society. Cultures institute behaviors that are to be seen as the societal norms, which work to constantly reinforce societal expectations of how genders should act in relation to one another. Although some may argue that ones sexuality is an innate characteristic resulting from genetic makeup, there is a large amount of evidence pointing to its social construction instead. Through the power differences between males and females, established gender roles, and drastic economic shifts, society establishes sexuality and reinforces the behaviors that are expected of its citizens. As Tamsin Wilton explains in her piece, â€Å"Which One’s the Man? The Heterosexualisation of Lesbian Sex,† society has fronted†¦show more content†¦Wilton later describes how, by turning away from the heterosexual male-female institution, women are taking a crucial step on the path of liberation. Although a woman may be content having relations with a male, the male’s dominant role in society should be enough persuasion for the former to leave such structured relationship so as to explore a freer partnership that goes against societal expectations. Wilton refers to Monique Wittig, a French author and feminist theorist, who states â€Å"our survival demands that we contribute all our strength to the destruction of the class of women within which men appropriate women.† Thus, Wittig expresses that â€Å"heterosexuality is a social system† (Wilton 165). Why heterosexuality is forced upon the majority, however, is still unclear. Emily Martin, in her article, â€Å"The Egg and the Sperm: How Science has Constructed a Romance Based on Stereotypical Male-Female Roles,† explains why this is so. 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